Understand campaign results

Campaign results describe recorded simulation activity. Start with the campaign’s attack type, audience, and reporting period before comparing counts or deciding who needs follow-up training.

Review a campaign

1. Open the campaign you want to review from your campaign list.
2. Confirm its name, attack scenario, recipients, and status. A scheduled recipient is not necessarily a delivered message.
3. Review the overview and performance chart. Check the date selection shown beside the chart before comparing it with another report.
4. Review recipient results and the available reporter/failure lists for more detail.
5. Use employee analytics to investigate an employee’s results across simulations.

Available report controls depend on your organization’s configuration and your workspace role. Viewers can review available reports but cannot export report data.

What the events mean

Event or metric	How to interpret it
Delivered	Delivery was recorded for the simulation. This does not establish that the employee read it.
Opened	An email open was recorded. Image loading and automated email processing can affect this signal; an open is not proof that a person read the message.
Clicked	A link interaction was recorded. A click and an information submission are different events.
Entered Info	A submission was recorded on an information-entry simulation page. Simply opening that page is not a submission.
Reported	In the campaign overview and formatted report overview, a report was recorded without a preceding counted failure. Raw report events, including reports after a failure, can still appear in recipient details and chart data.
Failed	The recorded behavior meets the campaign’s attack-specific failure definition. It does not always mean a link click.
Training completed	Completion activity was recorded. Campaign follow-up training metrics and standalone assignment completion have different scopes.

For an information-entry campaign, an employee can click the link without submitting information. The click alone does not count as that campaign’s failure. For example, if 20 recipients click and five submit information, the click count and submission count answer different questions; do not describe all 20 as having submitted information.

Other attack types use different failure signals: link interactions for click simulations, attachment interactions for attachment simulations, replies for reply scenarios, and recorded information disclosure for conversational scenarios. Review the configured attack type before interpreting Failed.

Counts and percentages

Campaign overview calculations use recorded deliveries as the denominator for open, report, click, and failure percentages. Delivery and bounce percentages use scheduled recipients instead. Campaign follow-up training completion percentages use failed recipients assigned follow-up training as their denominator; they are not completion percentages for all assigned courses.

For a simple click campaign with 100 recorded deliveries and 10 counted failures in the same reporting scope, the failure rate is 10%. Do not divide those failures by the entire employee directory or by scheduled recipients who have not received the simulation.

Campaign summary counts count each outcome once per campaign recipient, even when multiple interactions qualify as a failure. That is not the same as counting distinct people across all campaigns: a person in three simulations can contribute to each. Use recipient details when you need to identify affected employees.

Campaign rate cards can show a count without a percentage when the denominator is below five. They also suppress an invalid percentage, such as when the count exceeds the denominator; investigate the warning rather than interpreting the missing rate as zero.

For standalone course assignments, use Assign and track training instead of treating campaign follow-up percentages as overall training compliance.

Export results

1. Open the campaign overview’s export menu.
2. Select Export CSV for the available campaign data export, or Generate PDF report for the formatted campaign report.
3. Review the displayed reporting scope and any generation message. Some exports are prepared asynchronously; follow the delivery instructions shown instead of repeatedly requesting the same report.
4. Before sharing, confirm the campaign, date coverage, column meanings, and intended recipients of the file.

The formatted campaign report’s overview uses results from the campaign’s first event through the report end date, while its performance chart can use a shorter selected period. An overview total and a chart subtotal therefore need not match.

If results differ between screens or exports, follow Compare dashboards and exports before assuming that data is missing.